lunedì 14 marzo 2016

Visual communication in applied photography-Pop Art

Pop Art




Pop Art is a term often used to mean the abbreviation of Popular Art, a cultural and artistic movement born mainly in Britain and the United States in the late fifties in the twentieth century. The spread of this movement takes place especially in the sixties, the years of economic boom, the extreme consumerism above all the years of protests and revolutions of students across the world.

Pop art is called popular art because the artists of this movement focus all their attention mainly on the "simple" objects that are produced by the big industries for consumption or everyday use such as canned foods, soft drinks, comics and many other everyday objects. Other artists instead use as a source of inspiration of the images created by the media at that time were now becoming more and more important for the whole economy of the rich countries, for example, images that portray the face of famous celebrities, politicians or American musicians or images used to advertise somehow manifest a famous product.
On the side we can see a famous artist Andy Warhol dedicated to actress Liz Taylor in 1963.

The artists of the Pop Art using these objects or common products to represent them outside of their usual context.In fact the object is isolated or large and, therefore, becomes protagonist of the work of art . In this way a simple object,created only for the purpose of being consumed , can express different feelings and emotions, is seen with a different eye from the careful observer and therefore the art through what approaches to everyday reality.
Many artists of the Pop Art in their works through these common objects, ironically try to protest and denounce the society they live in, where we witness the invasion of the mass media, advertising, industry and then everything else that leads to this.
Robert Rauschenberg and Jasper Johns realised the first "combine-painting", paintings made by combining different materials and symbolic objects of mass society.
The most popular and famous artists who have done a great movement of Pop Art and widespread cultural movement, social and artistic world, are particularly Andy Warhol, Roy Lichtenstein, Claes Oldenburg and Jimi Dine
The protagonists of the works of Andy Warhol are the commercial products of mass consumption or the most popular images, such as detergents, canned soups, bottled drinks, portraits of movie stars and show business. The technique used by Warhol is almost always the photographic magnification and screen printed on canvas; only the artist stretches the synthetic color on the substrate in some cases. By repeating the same image Warhol deprives it of any aesthetic and moral significance and denounced the degradation of American society.
Below we can see another work of Andy Warhol Campbell's Soup Cans titled 1962, acrylic on canvas.
 


The most famous works by Roy Lichtenstein is instead based on the comics, which in those years are becoming increasingly popular and beds for many young people. The artist enlarges a sticker normal and then isolates it from its context. Then meticulously reproduces the "screen" typeface, drawing by hand all the characteristic colorful dots, and uses a thick contour line. In this way an image created for a popular use, because it is destined to be reproduced in millions of copies becomes unique and therefore acquires a great artistic value.
Below we can see one of these works by Roy Lichtenstein Pop titled Girl with tear III.


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